Frusion

Frusion is a UK-based music agency specialising in world and fusion genres, with an additional presence in Vienna, Austria. Established in 2000 by Ian Smith, the agency represents a diverse roster of artists encompassing folk, roots, reggae, African, Balkan, and Euro roots music, as well as classical crossover acts. Their sister agency, Fizzion, focuses on genres such as indie, alternative, electro, jazz, electro swing, glitch hop, pop, EDM, and multimedia shows.

Frusion offers comprehensive services to both promoters and artists, including the provision of promotional materials like CDs, press packs, photographs, and biographies. They utilise modern digital media, maintaining regularly updated video playlists on each artist’s page and hosting an extensive archive of videos on their YouTube channel. Additionally, they provide Frusion Radio for visitors who wish to listen to curated music selections while browsing their site.

The agency is led by Ian Smith, a seasoned professional in the music industry with experience as a musician, festival and event promoter, PA and lighting engineer, and arts centre programmer. He continues to work with international music bodies and serves as a consultant for the music industry, as well as a freelance site/stage manager, sound engineer, and MC at festivals and events worldwide. His extensive background ensures that Frusion understands the intricacies of successful concert and event production, enabling them to deliver tailored and effective services to their clients.

Frusion’s commitment to providing unbiased, expert advice is evident in their willingness to recommend other agencies and acts when they cannot meet a client’s specific needs. This collaborative approach underscores their dedication to delivering exceptional entertainment experiences.