Sasa Music

Sasa Music is a leading UK-based international music agency dedicated to promoting and managing a diverse range of global artists and ensembles. Specialising in world music, Sasa Music represents some of the most celebrated and innovative artists from across the globe, bringing unique cultural experiences to audiences worldwide. With decades of industry expertise, Sasa Music supports its artists through comprehensive management services that include tour booking, marketing, and event curation. The company works closely with promoters, festivals, and venues to deliver exceptional live performances, ensuring that every collaboration meets the highest standards of professionalism and artistic integrity.

Renowned for its commitment to fostering cultural exchange, Sasa Music offers a carefully curated roster of talent that spans continents—showcasing everything from traditional and folk music to contemporary interpretations. The agency takes pride in amplifying diverse voices, creating opportunities for emerging and established artists alike, and nurturing meaningful connections between performers and audiences.

Sasa Music is dedicated to advocating for sustainability and fair practice within the music industry, making it a trusted partner among artists, event organisers, and institutions. Its approachable and passionate team is driven by the ambition to share remarkable music that transcends borders, breaks barriers, and inspires worldwide appreciation for cultural heritage.

Whether sourcing talent for an international festival, coordinating a UK tour, or introducing audiences to untapped musical landscapes, Sasa Music is a powerhouse in the realm of global music representation. Its robust portfolio attests to the agency’s consistent excellence and deep-rooted respect for music as a universal language.